As a first-generation American, a small business owner, a father, and a life-long resident of Salt Lake County, I am dedicated to making our future the best it can possibly be. The days of proving to the world that Salt Lake County is great are over. We are great. Now, we must protect the very strengths that have made our home an incredible place to live: our beautiful and rugged landscape, our diverse and friendly people, and our cultural, economic and educational opportunities. Support Jeff Merchant. Together We Are MORE.